We are an analytics company specializing in predictive modeling, metric creation, and reporting.
Patterns | Probabilities | Predictions
We are a privately owned consulting company specializing in predictive analytics, metric creation, data visualization, and reporting. We deliver smart, practical, original solutions that enhance value and growth for our clients. We have experience spanning various industries including marketing, financial services, sports, and non-profit.
As a boutique consulting company, we build strong relationships, dig into the data, and understand the details and nuances that make our clients and projects unique. We emphasize quality and long-term relationship building and take a flexible approach to resourcing.
Statistics is the art of insightful summarization. Economics is the art of using scarce resources wisely.
We intelligently and creatively utilize the wide array of business information available. We help our clients by providing them with tools and insights to make smart, well-informed business decisions.
How Can We Help You?
Analytics
We build predictive models as our core competency. Because we create new software and algorithms by hand, we are very comfortable with offbeat, missing, outlier, and untamed data. We employ a structured modeling process that blends human thinking with statistical software.
Some of our specialties include: linear and logistic regression modeling, longitudinal time series analysis, and top decile lift optimization. We also endeavor to uncover hidden and quiet predictive variables.
We go beyond what plug and play software packages give as output.
Data Visualization
We have experience in summarizing data to build reports that are accurate, automated, and easy to read. We emphasize visualization and explanation as elements of our reporting. Understanding core marketing data is a key to making informed strategic decisions.
Phil Castoro
Principal & Owner
Phil brings 28+ years of business experience to his consulting practice. Prior to his twelve years of leading P3 Analytics, Phil gained five years of consulting experience at Merkle. On the client side, he worked for Citigroup and Columbia House. His expertise is in the formation mathematical solutions, and their communication and translation into everyday language. Phil has an MA in Economics (NYU) and an MS in Statistics (UConn).